English - Pathos, Ethos, Logos

This term in English, we're doing my least favorite form of writing: Persuasive. We started by looking at elements of eloquence and sentences. Now we've moved on and are looking at pathos, ethos, and logos. Knowing what Pathos, Ethos, and Logos are will allow us to convince our audience of our argument in a variety of ways. 

Pathos

Pathos is when the use of emotions are used to appeal to the audience. It does this by using descriptive features, inspirational quotes, personal stories, or relates it back to the audience on an emotional level in order to convince them of their argument. This is going to sound mean but it's sort of like, guilt-tripping the audience into agreeing with their side. Typically advertisements will include something personal such as addressing the audience as "you" as if they were talking directly to you. "YOU have the power to help" is a common example.

Ethos 

Ethos is when an argument either comes from a reliable source or is supported by them. A reliable source could be someone like a doctor, dentist, or someone qualified in a specific field of work relevant to the product. This is used to convince the audience by giving them someone who they believe is reliable to give them advice. I.e, I'm more likely to buy a skincare product if I know it's endorsed by a dermatologist. 

Logos

Logos is when the use of logic is used in order to convince the audience of your argument.  Logos typically includes references to studies, statistics, facts, etc. This makes the audience feel that your argument is more reliable as there has been research conducted to back your claims. For example "In my 10 years of fishing, I have never seen a Maui dolphin in this area."